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It's all about the H-2-H Connection

In a recent podcast episode of H2H, the topic of customer interactions was discussed. The main takeaway was that the true value of a customer lies not in their monetary transactions, but in their personal interactions with a business. The speaker emphasized that customers do not care about metrics like NPS, CSAT, or CX, but rather about their individual experiences with a company. We often will hear the terms B-2-B or B-2-C. In my mind thats all B-2-Bullshit! What it really comes down to in every one of those interactions is the success of the transaction will be based on whether the individual making the decision trust, likes and values you and your product. Think about how many times you as a consumer do NOT use a service or a product because of the people involved in it! Create meaningful connections with their customers on a personal level, rather than simply viewing them as a source of revenue or data.

While metrics and data can be useful in measuring customer satisfaction and loyalty, they should not be the sole focus of a business. By prioritizing genuine human connections, a business can create a loyal customer base that will continue to support them in the long run.

Businesses should remember that the true value of a customer lies in their personal interactions, not just their financial transactions. By prioritizing these human connections, companies can create a customer base that is loyal and invested in their success.

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